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FFT’s The Apex Project report

Oriel Square produced a research report for FFT looking at the elimination of avoidable early literacy failure. FFT wanted support from Oriel Square to launch their findings on early literacy failure and promote The Apex Project as a possible solution. 

Improving early literacy is key to transforming education outcomes. This project examined the effects of early literacy failure (where students are significantly behind where they are expected to be by the end of KS1) on attainment outcomes for students across England.  Intended for ministers, special advisors and key stakeholders, the aim of the report was  to raise the profile of early literacy failure as an issue and The Apex Project as an effective solution. The report outlines the aims of The Apex Project, its key findings so far, and its plans for the future. 

We ran a workshop with key internal stakeholders at FFT to fully understand their purpose and ambitions, and grow ideas about the campaign. From this, we created a guiding policy and set of recommendations for the campaign, which included the launch of a report. For this, we: 

– worked collaboratively with the FFT team to develop their manuscript and highlight how the report’s findings are supported by the government’s own research and other case studies;

– created a newly branded design for the report, which has since been used in other related FFT reports;

– took the finalised manuscript though editorial stages and typesetting.

We’re proud that our work on this project has supported FFT to improve early literacy outcomes. 

“FFT has worked with Oriel Square on several projects to support the foundation’s work. We’ve been impressed by the range of services they offer and the consistently high-quality output. … They helped our team to deliver compelling thought leadership content to raise FFT’s profile and credibility through a research report looking at early literacy failure as part of The Apex Project.” — Paul Charman, Managing Director, FFT

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