communications

thought leadership campaign

Avallain & TeacherMatic thought leadership campaign

The why: Support educators in integrating generative AI responsibly into classrooms by sharing best practice and insights around productivity, creativity, quality and safety when using GenAI tools.

Brief: Carry out impartial research into educator use of AI tools to produce and launch a thought leadership report for educators.

What we did:

Teacher interviews and desk research
Narrative for consumer engagement
Report design, editorial and typesetting

What we delivered:

Market-ready thought leadership report
Campaign plan for launch 
Marketing collateral, including designed assets

download the report

research and communications

British Council exam mapping research and communications

The why: The British Council wanted to map their course to national and international examinations to help market the current edition and to support teachers in helping students prepare for these exams. 

Brief: Map the Secondary Plus course to national and international examinations.

Research to map the course content to exams in the British Council’s top markets, alongside international assessments

What we delivered:

A report summarising the findings
Exam advice added to the teaching guides for 120 modules
Two marketing decks to communicate the work

“What worked well on this project was having multiple people in the Oriel Square team working on different phases depending on their area of expertise. When I came in towards the end of the project to work on the marketing materials, I had a really clear brief and objective, and I was able to speak to others in the team to collate the information I needed and develop effective messaging for the target audiences.” – Keira Moulding, Communications Manager

Find out more

Research and communications

Off2Class ELT white paper

The why: Off2Class is an EdTech platform which aims to provide high-quality ELT digital content. Off2Class wanted to celebrate the successes of two pilot initiatives through research-based evidence, and generate interest and enthusiasm among policy-makers and investors.

Brief: Produce a white paper report targeted at policy-makers, investors and the media to communicate the effectiveness of the English language learning programmes, including case studies from the US and from the Middle East.

What we did:

Collation and analysis of primary research
Report authoring, design, editorial and production

What we delivered:

Infographic and blog post to accompany the main report
White paper report

research and communications

Bloomsbury Lit in Colour research and report

The why: As part of their commitment to the Lit in Colour initiative, Bloomsbury wanted to put the spotlight on diversity in plays and drama and increase students’ access to plays by Global Majority writers.

Brief: Conduct research with teachers, publishers, awarding bodies, theatre organisations, practitioners, authors and playwrights to produce a recommendations report.

What we did:

Primary research (interviews, roundtable discussions and surveys)
Secondary desk research
Report commissioning, writing, editorial and typesetting
Cover and page design, and report branding

What we delivered:

Independent research report
Branding for use across Bloomsbury’s Lit in Colour campaign

read the report

thought leadership

Oxford University Press Oxford Language Report

The why: The first Oxford Language Report aimed to examine the causes and impact of the “word gap” on young pupils, and sought to understand how to support schools to narrow and ultimately close the word gap.

Brief: Produce the first Oxford Language Report as part of OUP’s award-winning publicity campaign.

What we did:

Interviews/contributor commissioning
Desk research and data analysis 
Narrative for consumer engagement
Report design, editorial and typesetting

What we delivered:

Market-ready thought leadership content

The teams at OUP and Oriel Square were delighted with the widespread coverage in the media of this important issue, and engagement from education policy-makers and influencers.

Find out more about this project

thought leadership

2Simple thought leadership report

The why:  Five years on from the release of the Purple Mash Computing Scheme of Work, 2Simple commissioned an independent research programme to evaluate the impact.

Brief: A review of the state of computing education, looking at research from the last ten years, and a series of case studies with schools currently using Purple Mash. 

What we did:

Primary research (interviews and case studies)
Desk research
Report writing and presentation, editorial and design

What we delivered:

The report ‘A guiding hand: the journey to confidence, competence and an engaging curriculum’. The report launched at BETT 2022 and was picked up by DfE officials at the show.

read the report

commissioned Research

Fischer family Foundation’s The Apex Project report

The why: Improving early literacy is key to transforming education outcomes. Intended for ministers, special advisors and key stakeholders, the aim of the report was to raise the profile of early literacy failure as an issue and The Apex Project as an effective solution, outlining the aims of The Apex Project, its key findings so far, and its plans for the future. 

Brief: Produce a research report for FFF looking at the elimination of avoidable early literacy failure. Support FFF to launch their findings and promote The Apex Project as a possible solution.

What we did:

Discovery process to understand purpose and ambitions
Guiding policy and launch campaign planning
Secondary desk research
Manuscript development, editorial and typesetting
Report design and branding 
Messaging framework

What we delivered:

A a research report aimed at ministers, special advisors and key stakeholders looking at early literacy failure.

“FFT has worked with Oriel Square on several projects to support the foundation’s work. We’ve been impressed by the range of services they offer and the consistently high-quality output. … They helped our team to deliver compelling thought leadership content to raise FFT’s profile and credibility through a research report looking at early literacy failure as part of The Apex Project.” – Paul Charman, Managing Director, FFT

read the report