Avallain/ TeacherMatic Thought leadership campaign
Research report and thought leadership campaign for TeacherMatic: ‘Teaching with GenAI’.
Read moreAvallain/ TeacherMatic Thought leadership campaign
We carried out independent research looking at how schools and educators are using genAI to produce a thought leadership report commissioned by Avallain. Following the report, we created a communications and engagement plan for TeacherMatic, centred around the thought leadership report:
– Report research, design, editorial and production
– Campaign plan for launch
– Messaging framework
– Creation of marketing collateral, including designed assets