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research and communications

British Council exam mapping research and communications

The why: The British Council wanted to map their course to national and international examinations to help market the current edition and to support teachers in helping students prepare for these exams. 

Brief: Map the Secondary Plus course to national and international examinations.

Research to map the course content to exams in the British Council’s top markets, alongside international assessments

What we delivered:

A report summarising the findings
Exam advice added to the teaching guides for 120 modules
Two marketing decks to communicate the work

“What worked well on this project was having multiple people in the Oriel Square team working on different phases depending on their area of expertise. When I came in towards the end of the project to work on the marketing materials, I had a really clear brief and objective, and I was able to speak to others in the team to collate the information I needed and develop effective messaging for the target audiences.” – Keira Moulding, Communications Manager

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